Campaign registry - A2P 10DLC - STIR/SHAKEN
These regulatory changes are industry wide so businesses will need to register their phone numbers for the business profile to obtain a trust score for both STIR/SHAKEN and A2P. For A2P messaging, there are additional steps that are needed to register your Brand and campaign/use case (additional fees will apply) which the carriers will need to approve. Campaign approval can take up to 48 hours to 78 hours. As soon as additional information is released from the carriers we will post updates here.
With these industry changes, part of the process is to implement an attestation trust score so the underlying carrier can verify the calls and SMS outbound traffic from companies is not spam, robocalls, or fraudulent.
Normally the Attestation Trust Scores will be delivered within 48 to 78 hours.
Business attestation scoring is based on Business Type, longevity, address, Tax ID or DUNS number. Note: the longer a company is in business and once registered the score could go up according to the carriers.
No fee is involved for initial registration of your business profile.
Yes, by paying a fee to a 3rd party verification provider they can do an independent check and provide you a Trust Score. The fee normally runs anywhere from $40.00 to $55.00.
Yes, You will need to register the phone number for both STIR/SHAKEN and if you are using A2P messaging you will need to add your Brand, campaign type, and a sample message which will be submitted to the carrier for approval.
The new regulation for A2P and STIR/SHAKEN will require you submit this information for each business or sub account within your Contact Cloud account. Bipath is working to streamline this process for our agency customers and will share additional information as it becomes available.
SHAKEN is an acronym standing for Signature-based Handling of Asserted information using toKENs. SHAKEN is a software based verification process designed to significantly reduce robocalls as well as ensuring caller ID displays are valid protecting consumers. The FCC’s recent report states that unwanted calls are their number one consumer complaint. Caller ID spoofing leads to fraud.
Yes, SHAKEN was created by the task force IP-NNI working for ATIS-SIP Forum. IP-NNI stands for “Internet Protocol – Network to Network Interface”. The Internet Engineering Task Force (IETF) formed the working group STIR (Secure Telephone Identity Revisited) to develop policies for carriers. STIR in turn created SHAKEN which is why it is typically referred to as STIR/SHAKEN.
Based on a business profile created by the company there are multiple factors that drive an attestation trust score. Trust scores are derived from the longevity of the business, tax ID or DUNS number, physical address, and verified company contacts. Based on the attestation trust score, calls that are being initiated by a company and delivered to the carrier’s consumer phone, validation will be provided in the following (e.g. Spam, Scam Likely, or “valid company name” ).
Beginning June 30, 2021 STIR-SHAKEN initiative will be implemented by United States telecommunications providers. This will enhance consumer confidence and trust when accepting calls.
That will depend on your provider, and telephone manufacturer as to what caller ID display will show (e.g. Spam, Scam Likely, or “valid company name” ).
At this time, Bipath is not aware of any additional fees to consumers. However, the industry is still defining guidelines. Agencies may incur fees when challenging their attestation trust score.
STIR/SHAKEN is a US based initiative. However, Canada will most likely follow suit.
At this time carriers are still defining rules and attestation criteria. There is no clear plan for calls with low attestation scores. However, it is possible that low attestation scored calls will not be delivered. As information becomes available we will post updates here.
Once an attestation trust score is established, over time businesses will gain additional credibility and their attestation score should increase with the carriers. However, low answers rates and short call duration calls (Under 60 seconds) could contribute to lowering a company’s attestation trust score causing calls not to be delivered.
Yes, if you have established a high attestation trust score the call should be delivered. The higher the attestation score, the more likely the call will be delivered to the end user. Should a company’s attestation score drop, they will most likely see a decline in call delivery.
The requirements needed for the A2P 10DLC service are as follows:
- Business profile creation/registration is the first step needed to identify who they are in order to send messages to the carrier networks.
- Businesses will then need to register their Brand and the campaign type and provide a sample message (or two) that they are sending to their customers e.g. campaign types, marketing messages, account notifications, delivery notifications, etc.
- Registration will need to be completed using the Campaign Registry registration page for all types of messages being sent.
At this time, no information has been confirmed by the carriers regarding an official timeline. We will share additional information and deadlines as they become available.
We encourage customers that are currently sending messages to complete the registration process with the Campaign Registry so your messages are delivered. Carriers will begin assessing pass through surcharges for unregistered traffic for SMS and MMS (see the fees links here). Carriers also intend to increase their filtering for non-registered SMS and MMS, to protect their customers from unwanted messages or SPAM. Once Bipath gets further information regarding this we will update this document accordingly.
Once you complete the registration process at https://www.campaignregistry.com/ and register your campaigns. The Campaign Registry (TCR) will use a reputation algorithm to review specific information about your company, and will assign a “Trust Score” that will determine your messaging throughput rate.
Since Trust Scores have three different levels (Low, Medium, to High) the score will be used along with your Campaign type to determine the total throughput rate for the Campaign type you wish to send.
A series of use cases make up a campaign type. Each use case represents the type of notification you would like to provide. So for example, if you would like to run a marketing campaign for coupon advertisements, that would fall under a marketing use case, or you wanted to send out appointment reminders to your customer, that would fall under the category of Reminders, A list of detail use cases are provided below. One note: each campaign (or Use Case) type needs to be registered separately.
Yes, the use case determines the type of message being sent and determines the carrier passthrough fee that will be charged for each message deliver to a mobile network operator (MNO) i.e. ATT Wireless, Verizon Wireless, Tmobile etc. Use cases vary from reminders, 2 factor authentication, marketing messages, customer notifications, to public service announcements, and many more. A list is provided below for the Use Cases.
At this time, yes you would be required to register your business and campaign with TCR as a separate process. Bipath is in the process of integrating our technology with TCR to make the process smoother and easier. Since this is so very new, and policies are still evolving, that integration has not yet been completed.
In order to register your business profile, brands, and campaigns, you will need to have information about each business and brand. The required information may include the business name, physical address, business type, Industry type, Tax ID or DUNS number, and provide 1 company contact under your business profile.
Yes, it is recommended that if you are using high-volume MMS campaigns, then leveraging a short code is still the best option.
These changes do not directly affect dedicated short codes along with Toll-Free numbers.
No, if you already are using 10 digit phone numbers for sending messages there is no need to buy new numbers. However, you will need to register the existing phone numbers for each campaign type to ensure your message will be delivered.
Private Companies, Charities and Non-Profits
- Business Name
- Physical Address (Street, City, State/Province/Region, Postal Code, Country)
- Business Identity (Direct Customer or ISV/Reseller/Partner)
- Business Type (Sole Proprietorship/Partnership/Corporation /CoOperative/LLC/Non-Profit)
- Company Status (Private/Public)
- Business Registration Number & Type (DUNS or Business License)
- Industry
- Website URL
- Regions of Operations
- Point of Contact/Authorized Representative for your Business
Private Companies, Charities and Non-Profits
- All of the above
- Stock Ticker & Exchange