What is DNI?

Auto swap your inbound numbers targeted

With Contact Cloud's dynamic number insertion technology, the phone number on your website will change to a unique tracking number based on how the visitor came to your site, providing you with valuable insight on how your advertising channels are generating calls. These data points empower your team to make actionable and scalable decisions regarding where to invest or pull back your marketing budget.

dynamic number insertion

How dynamic number insertion works

Step 1 install one line of code
STEP 1: One line of Contact Cloud's tracking code on all the pages of your site does all of the work. No custom URLs or tags needed.
Step 2 location recognition
STEP 2: Tracking code will instantly recognize the channel and geographic location visitors are coming from and show them the correct phone number.
step 3 call matching
STEP 3: Incoming calls are matched to an exact website visitor. You will instantly know the referring URL, search keywords, landing pages, and ads the caller came through.
step 4 tracking code
STEP 4: The tracking code remembers the original advertising channel for each visitor, continuing to show them the same tracking number each time they visit your site.
Contact cloud WIIFM


As soon as your phone rings, you will instantly know the tracking number the user called, what channel led them to your website, and even details like the search keyword they used to find you, the ad they clicked on, and the landing page they came in on. This information allows you to optimize your digital advertising towards those channels that are sending the highest converting traffic to your website.

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